US Trademark Rejections Key Pitfalls and Avoidance Strategies

US Trademark Rejections Key Pitfalls and Avoidance Strategies

This article delves into six common reasons for US trademark registration rejection: inaccurate description of goods/services, requirement to disclaim exclusive rights, inadequate specimen of use, existence of prior similar trademarks, the applied trademark being descriptive, and generic terms. For each scenario, the article provides detailed strategies to help Chinese cross-border e-commerce businesses improve their success rate in US trademark registration and safeguard their brand's overseas expansion. It aims to provide practical guidance and solutions to overcome common hurdles in the US trademark application process.

12/29/2025 Customs Knowledge
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Tiktok Shop Tests Logistics to Rival Amazon in US Ecommerce

Tiktok Shop Tests Logistics to Rival Amazon in US Ecommerce

TikTok Shop plans to build 'fulfillment centers' in the US, challenging Amazon's dominance in e-commerce. Despite monetization challenges like overseas user trust and product credibility, the increasing number of TikTok social shoppers and platform support policies make TikTok a significant alternative to Amazon for Chinese sellers. The move signifies TikTok's ambition to capture a larger share of the US e-commerce market by providing faster and more reliable delivery services, potentially attracting both consumers and merchants looking for alternatives to the established giant.

12/29/2025 Logistics Industry Insights
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Zhiou Home Hits 840M Revenue with Only 30 Stores

Zhiou Home Hits 840M Revenue with Only 30 Stores

Songtsam Home Furnishings achieved nearly 6 billion RMB revenue with only 30 stores, revealing the immense potential of precise operation in cross-border e-commerce. Despite facing economic downturns in Europe and the United States and fluctuating exchange rates, Songtsam demonstrated strong market competitiveness through a three-brand matrix, focusing on core categories, strictly controlling return rates, increasing R&D investment, and optimizing overseas warehouse layout. The IPO funding will help further enhance its R&D, logistics, and operational capabilities, solidifying its leading position in the industry.

12/29/2025 Logistics Industry Insights
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South Chinas Sueyutong Expands Crossborder Logistics with Dedicated Lines Warehouses

South Chinas Sueyutong Expands Crossborder Logistics with Dedicated Lines Warehouses

This article provides an in-depth analysis of Shenzhen Suyutong International Logistics Co., Ltd., an emerging cross-border e-commerce logistics company based in South China. The article assesses Suyutong's reliability and service quality from multiple dimensions, including company background, service advantages, dedicated line and overseas warehouse layout, timeliness, and domestic pick-up capabilities. The aim is to provide decision-making references for cross-border e-commerce sellers. The analysis focuses on understanding their operational strengths and potential benefits for businesses seeking efficient and reliable logistics solutions.

12/29/2025 Logistics
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US Crossborder Ecommerce Logistics Guide Unveiled

US Crossborder Ecommerce Logistics Guide Unveiled

This article delves into the strengths and weaknesses of the four major cross-border e-commerce express delivery services in the US (USPS, FedEx, UPS, DHL) and analyzes the overseas warehouse model. It provides a logistics solution selection guide for cross-border e-commerce sellers. The article emphasizes the need to comprehensively consider product characteristics, customer needs, and budget to choose the most suitable logistics partner for long-term profitability. Selecting the right partner is crucial for success in the competitive US e-commerce market.

12/30/2025 Logistics
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Amazon FBA Capacity Cuts Alarm Sellers During Peak Season

Amazon FBA Capacity Cuts Alarm Sellers During Peak Season

Amazon sellers are facing significant FBA capacity reductions, hindering replenishment plans during the peak pre-Chinese New Year stocking period. Sellers are actively seeking solutions, including opening cases and utilizing overseas warehouses. Amazon may be promoting AWD, but its service is not yet fully developed. Sellers are advised to monitor official announcements, expand sales channels, and adapt flexibly to market changes. This situation highlights the importance of diversifying fulfillment options and staying informed about Amazon's evolving policies to mitigate potential disruptions and maintain business continuity.

12/30/2025 Logistics
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Retailers Urged to Optimize Cdiscount Returns to Cut Excess Stock

Retailers Urged to Optimize Cdiscount Returns to Cut Excess Stock

This article provides a detailed return-to-warehouse guide for Cdiscount sellers. It instructs sellers on how to contact the warehouse via email, fill out a pickup form, and schedule a pickup time to transfer unsold inventory to a third-party overseas warehouse, thereby solving the problem of inventory backlog. It emphasizes the importance of timely communication with Cdiscount customer service to ensure operations comply with the latest platform policies. This helps sellers effectively manage their inventory and avoid storage fees for slow-moving products.

12/30/2025 Warehousing
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Shenzhen Ecommerce Firm Hit With Asset Freeze Over Tax Probe

Shenzhen Ecommerce Firm Hit With Asset Freeze Over Tax Probe

The founder of a major cross-border e-commerce seller in Shenzhen had over 100 million yuan in equity frozen for three years due to unpaid VAT in several European countries. This highlights the critical importance of tax compliance for cross-border e-commerce businesses. Sellers must prioritize overseas tax issues, collaborate with professional agencies to avoid substantial fines and legal risks, and ensure sustainable business development. The case serves as a stark reminder of the potential consequences of neglecting VAT obligations in international markets.

12/30/2025 Logistics Industry Insights
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JD Logistics Opens Mexico Warehouse to Speed Deliveries

JD Logistics Opens Mexico Warehouse to Speed Deliveries

JD Logistics has opened its first self-operated overseas warehouse in Mexico City, covering an area of over 40,000 square meters. It primarily serves fast fashion e-commerce, enabling same-day delivery within the region. In collaboration with local businesses, JD Logistics is building comprehensive B2C and B2B supply chain logistics services. It also launched integrated delivery and installation services for bulky items, further enhancing its South American supply chain logistics network. This initiative aims to improve local logistics efficiency and enhance the user experience.

12/30/2025 Logistics
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Hangzhou Adopts TIR for Efficient Crossborder Ecommerce

Hangzhou Adopts TIR for Efficient Crossborder Ecommerce

Hangzhou has successfully piloted the "TIR + Cross-border E-commerce" model, leveraging the International Road Transport Convention (TIR) to facilitate more convenient and efficient export of cross-border e-commerce goods. This model simplifies customs procedures, increases transportation speed, and reduces costs to only a quarter of air freight. It provides a novel logistics solution for cross-border e-commerce businesses, assisting them in expanding into overseas markets. The streamlined process and cost-effectiveness make it an attractive alternative for companies seeking to optimize their international shipping strategies.

11/03/2025 Logistics
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